Samsung Electronics releases new products at MENA Forum 2017


Samsung Electronics released new products during its 7th annual MENA Forum in Singapore. The new releases offer increased choices and flexible options, “a design philosophy that is elegant and thoughtful, and technology that puts the customer in control.”

During the forum, Samsung unveiled its key products, including the stunning new QLED TV lineup, the FlexWash™ laundry system, Windless AC, and the all-new Galaxy A (2017). In addition to its product line up, Samsung showcased how it has been developing the Internet of Things (IoT) with an ecosystem of products and devices that can seamlessly connect to one another.

“Innovation has always been a part of Samsung’s legacy, enabling us to continuously offer consumers unlimited possibilities and new experiences. Over the years, we spoke about our vision of the Internet of Things, and we continue to defy the barriers to ensure our evolution in the IoT space,” said Seung-ho Yun, president of Samsung Electronics Egypt. “This year, we will continue our heritage of innovation to deliver elegantly-designed products and services that place consumers firmly at the center.”

Samsung presented breakthroughs in picture quality, design, smart features and premium audio at the MENA Forum. Samsung showcased unprecedented picture quality as it unveiled the all-new QLED TV with improved quantum dot technology, which delivers 100% color volume and HDR optimal brightness of 1,500-2,000 nits.

During the MENA Forum, Samsung showcased an ecosystem of products aimed at enhancing the lives of consumers, and it introduced CUE—a digital content retail store and multimedia entertainment service—to the MENA region.



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